Tierra Nueva Fine Cocoa . 1130 NW 159th Drive, Miami, Florida 33169 . Sales@tncruz.com . 786.364.4444

Press Releases

TIERRA NUEVA ACHIEVES SQF LEVEL 3 CERTIFICATION

MIAMI, FL, January 28th, 2016. Tierra Nueva, is a local (Miami) chocolate factory. The company specializes in private label production as well as company owned and manufactured premium chocolate and coffee bars.

The SQF Code 7.2 Level 3 is the most stringent and highest level of certification awarded by SQFI, including both a comprehensive food safety program and a quality management system. SQF Level 3 Certification is achieved when a company demonstrates exceptional quality management and food safety practices. An independent certification body oversees the certification audit process. The third-party audit is conducted by a qualified auditor, who evaluates various aspects of the company’s food safety program and quality management system, including: personnel practices, facility maintenance and cleanliness, food defense plan, allergen program, Hazard Analysis and Critical Control Point (HACCP) plans, employee training programs, and management commitment. With an audit score of 99 of 100,Tierra Nueva received a rating of “Excellent.”

The successful attainment of the SQF Level 3 Certification reinforces Tierra Nueva’s commitment to the high standards of quality service being provided to their customers since 2007

For more information about SQF certification and the standards necessary to become certified by the SQF institute, visit www.sqfi.com

Since launching in 2007 Tierra Nueva has made excellent strides.  Their new hot item Coffee Thin has been received with high remarks. Coffee Thin is a blend of 100% natural coffee with a creamy smooth feeling.  These sweet squares have the same bite and snap as a chocolate bar but with zero cocoa. Available with Eight O’ Clock® coffee and Krispy Kreme coffee as well.

Tierra Nueva is a privately owned company with a 42,000 sq ft facility in Miami Gardens.  The factory has the production capability of 720 million tons a month, which equates to about 8,640 million tons a year.


Miami’s Own Willy Wonka Chocolate Factory – Tierra Nueva Fact Sheet

Nestled in Miami Gardens is the Magic City’s own “Willy Wonka Chocolate Factory,” Tierra Nueva Fine Cocoa, a hidden treasure where more than 1.5 million pounds of decadent chocolate are produced each month.

With a process that spans from bean to bar, Tierra Nueva Fine Cocoa thrives on more than 130 years of tradition in cocoa, coffee and chocolate production.

Situated on 82,000 square feet of land at Sunshine Industry Park in Miami Gardens, the factory is a 47,000 square foot facility where an assortment of delicious chocolate products are manufactured.

  • Monthly Production Capability:  720 metric tons, or 1,585,903 lbs.

The state-of-the-art facility was designed to be monitored via Internet from anywhere in the world, including process sensors, formulation, control data and visual observation via live cameras. Such technology enables Tierra Nueva to maintain complete control of the raw material and production process from end to end, guaranteeing a safe, quality product… from bean to bar.

Company Background

Tierra Nueva is a privately owned company that spawned from three commercial groups: CTI Group (a U.S. based company with more than 20 years of experience selling products in local market), Cocoa Nueva (an operator of futures and options in the coffee industry), and The Cruz Family (a Brazilian group with over 130 years of experience in coffee, cocoa and chocolate production).

Victory Henriquez opened the factory in 2009 with partners John Alexander and Mike Noroña; Miami being the international hub that it is, it was the perfect location for Tierra Nueva to receive its raw material and distribute products. The factory has established a close relationship with Hershey’s in Pennsylvania, the chocolate factory nearest to Tierra Nueva.

With dozens of chocolate varieties manufactured for private label retailers, Tierra Nueva also thrives on its scrumptious line of premium level Cruz Chocolates and its award-winning Coffee Thins, which features a blend of 100% natural coffee to create a coffee consuming experience unlike any other, sans chocolate.

The company has received endorsements from celebrity chef Giorgio Rapicavoli, the 27-year-old chef/owner at Eating House Miami and winner of Food Network’s Chopped series, who was featured in Forbes’ “30 Under 30” list. Rapicavoli, known well for his taking to the Slow Food Movement, uses Tierra Nueva Cocoa products to infuse his cuisine, praising Tierra Nueva Cocoa for the quality of its product and their being a local producer.

From Bean to Bar: The Chocolate Making Process at Tierra Nueva Cocoa Factory

The striking facility is where chocolate products are manufactured, “from bean to bar.”

Hot Room: Cocoa mass is unpackaged and loaded to the crusher/melter. Liquid cocoa mass is pumped to the tanks, located in the Mezzanine, and maintained at 45 C. The same procedure is used to crush and melt down cocoa butter. Computer-controlled processes are used to dose the various chocolate ingredients in the chocolate conch, all of them previously stored at the Mezzanine (either in tanks or in silos). Dry conching (1st stage of conching is where the mixture of ingredients is converted into chocolate) is carried out using sugar, powdered milk, other ingredients, and part or all of the cocoa mass. After 6-8 hours of conching, chocolate aroma and flavor is achieved, and it is time to pass into the wet conching, where all the remaining cocoa butter is added. The warm aroma of chocolate permeates the hot room in the most delicious of ways.

To complete the formula, natural emulsifier soya lecithin and/or PGPR are added after the cocoa butter, followed by vanilla extract. This 2nd phase of conching takes another 45-60 minutes to complete plastification/homogenization of the chocolate mass. Once completed, the liquid chocolate is wet-milled for 2-3 hours using a horizontal ball mill until a fineness of 18-24 microns (thousand of a mm) is reached. The milled liquid chocolate is stored in large tanks under continuous agitation and maintained at 45 C, in order to keep it liquid (i.e., without any cocoa butter crystals pre-formed).

Cold Room: The final liquid chocolate is pumped to the tempering machine, where 5 types out of the 6 types of cocoa butter crystals, are pre-formed and subsequently melted until only crystals type 5 (melts at temperature 1 C below the human body temperature) remain (typically 2.5-5.5% pre-formed crystals). The tempered chocolate is dispensed into the plastic molds and shaken to level out and release air bubbles. Chocolate molds go through a cooling tunnel machine for about 30 minutes. The crystallization of most of the cocoa butter content (typically 75-85%) of the chocolate at the end of the cooling tunnel allows that each chocolate bar contracts, and therefore, it is easily unmolded and placed under a metal detector to protect the consumer.

Chocolate bars that pass the test are then flow packaged and subsequently placed in display boxes for distribution, and finally placed inside master cartons that are palletized and stored for a minimum of 48 hours, or until the cocoa butter within the chocolate bars is completely crystallized.

During shipment, the pallets are loaded into refrigerated trucks or containers and delivered to various destinations, and/or to a variety of local or national retailers, such as:

  • Family Dollar
  • Winn Dixie
  • Sedano’s
  • Navarro
  • or other clients, such as Puerto Rico’s Chocolate Rico and Norwegian Cruise Lines

Tierra Nueva Cocoa Products

COFFEE THINS – “The Coffee Lovers Treat”

Varieties: Americano, Espresso, Latte

A blend of 100% natural coffee with a creamy and smooth texture; at 100mg per serving, this chocolate-free product has as much caffeine as an 8-ounce cup of coffee.

Buyer’s Choice Winner for Non-Chocolate Product at the ECRM Candy Annual Planning Show in Lake Tahoe, Nev., which highlight’s the year’s very best in candy.

HAMLET

Varieties: Milk Chocolate, Crispy Milk Chocolate, Peanut Milk Chocolate, Dark Chocolate and

Cookies ‘n Cream

 ORIGINS

Varieties: Milk Chocolate, Milk Chocolate Almond,

Dark Chocolate, Dark Chocolate Orange

DIATT – ZERO

Varieties: Milk Chocolate Hazelnuts, Milk Chocolate Almonds, Dark Chocolate

  • Sugar Free
  • Gluten Free
  • Lactose Free (Dark Chocolate)
  • Less than 100 Calories per Bar

Coffee Thins Pose Unique Challenge For Tierra Nueva

MIAMI GARDENS, FL — Coffee Thins are that rarity: A product that defies categorization — and almost defies description. Its origins are in two beans: cocoa and coffee. But although it is processed and manufactured in the same way as chocolate, the product is pure coffee. Each piece delivers the same amount of caffeine as a cup of coffee in a 1-5/8-inch square that has the texture and color of chocolate — except that it contains no chocolate.

The product poses a unique set of problems for manufacturer Tierra Nueva Fine Cocoa: How do you sell an item that is so unusual that it fits neither the candy category nor the coffee category? Where and how do you merchandise it? And how does a company with a long history in cocoa processing and confectionery differentiate this product from its other lines?

Coffee Thins are made from premium coffee beans, roasted and conched for 10 hours. The resulting coffee liquor is blended with milk solids, maltodextrin, emulsifiers, and salt in a traditional chocolate formulation and moulded into squares.

Available in latte, espresso, and Americano varieties (with double espresso and seasonal flavors to be released later this year), the kosher- certified product takes on the character of the coffee beans used, offering potentially limitless flavor varieties, according to the company. The Americano and espresso types contain 70 calories each, while the latte squares are 80 calories apiece.

Although Coffee Thins have been available for less than two years, the product was 15 years in development, Tierra Nueva President and Founder John Alexander says. He explains that once the largest obstacle, shelf life, was resolved — it has a one-year shelf life — it officially launched in August 2012.

The product has already won awards. At the 2013 Specialty Coffee Association of America show, Coffee Thins was named Best New Product — Food, and received the People’s Choice Award — Food, marking the first time in the event’s 25-year history that one company has won two awards in the same year.

Differentiation, Branding Are Challenges

“The Coffee Thins line is capable of tapping into an entirely new market and becominganewcategory,”Alexander says. Eyeing the possibility of teaming with established coffee brands, he suggests those companies could benefit from an unusual source of brand recognition: Having to unwrap a coffee product allows the customer to see the brand during consumption — something that usually doesn’t happen when drinking coffee.

He adds that with 400 million cups of coffee consumed every day in the U.S., the portability of Coffee Thins taps into that potential as a convenient, nonspillable source of energy.

Sampling is critical to helping buyers and customers understand the confection’s uniqueness, says Pablo Reyes-Gutierrez, manager of sales and marketing, adding: “It’s a cup of coffee in solid form, not coffee-flavored candy or chocolate with coffee in it.”

The 0.5-ounce flow-wrapped pieces have a SRP of 75 cents and pack in counter displays featuring 24 units each of the three flavors. Displays with 15 0.35-ounce pieces of each flavor with an SRP of 59 cents will be available later this year. Reclosable coffee-style bags containing 12 pieces in single or assorted flavors have a SRP of $4.99 and ship eight per case. An assortment is also offered in 24-ct bags packing six per case, with a SRP of $8.99.

For dollar, c-store and vendingchannels, a 1.05-ounce boxed assortment containing three 0.35-ounce squares with a $1 SRP will be introduced later this year.

Alexander says: “You want to be where people can appreciate the uniqueness of the product. It complements the coffee experience.”

However, the company is still in the process of identifying the appropriate retail channels. “By changing the coffee variety in the formulation, the flavors, and the packaging, you can go from a simple product for c-stores to a luxury product,” Alexander explains.

Tierra Nueva recently signed an agreement with candy and food brokerage Burdette Beckmann, Inc., which includes Barnes & Noble, Inc. among its clients.

In addition to Coffee Thins, Tierra Nueva processes 720 metric tons of cocoa per month and produces its own line of chocolate bars (Origins and Origins Supreme) in addition to private-label bars and novelty and specialty items for Norwegian Cruise Lines and the drug, supermarket and dollar store channels.

Building On Established Success

“These are U.S. products, made in America. Our size and technology allow us to produce private-label chocolate for retailers who otherwise wouldn’t be able to carry quality products because of their size,” Alexander says.

Origins, the company’s brand, alludes to the distinctive source of the product: The 130 years of expertise of the Cruz family (one of Tierra Nueva’s owner- partners) in cocoa and coffee growing and the use of liquid cocoa. The premium line, Origins Supreme, features 3.5-ounce bars in milk and dark chocolate, milk

chocolate with almonds, and dark chocolate with orange. They are flow- wrapped and individually boxed, packing 12 per display with a SRP of $1.99. Origins Classic 4.6-ounce bars are offered in milk chocolate with crisped rice, cookies and cream, milk chocolate with peanuts, and milk and dark chocolate. With a SRP of $1, they pack in 12-ct display boxes.

Tierra Nueva also offers a sugar- and gluten-free chocolate line, Diatt Zero, sweetened with maltitol. The 0.7-ounce bars — milk chocolate, milk chocolate with hazelnuts, and lactose-free dark chocolate — have fewer than 100 calories and carry a SRP of $1. Each display, shipping 10 per case, contains 12 flow- wrapped bars.

Both Coffee Thins and the chocolate line are made at the company’s 42,000- square-foot Miami Gardens, FL, factory. The company says the facility is the first ofitskindintheU.S.andoneof30inthe world — designed by Netzsch GmbH & Co., a German company that develops turnkey chocolate factories. An expansion scheduled for later this year will double the facility’s capacity and enable the company to move production of its Diatt Zero line from Brazil to the U.S., Alexander explains.

Supporting Retailers For Growth

“We currently cover the majority of retail channels — convenience stores, the dollar store segment, supermarkets, regional chains, gourmet markets and wholesale. All of our products are supported through an aggressive pricing position, a unique product or a raw material selection approach,” Alexander tells Candy & Snack TODAY.

“We always try to solidify our message at the point Tierra Nueva’s Florida headquarters houses a complete chocolate factory, where it manufactures moulded bars.

of sale through our packaging, displays, signs, posters, and any other unique tools,” he says.

“Tierra Nueva takes each retailer as a unique project, where we analyze their needs and our capabilities. At this point, price positioning or novelty products are the tools we use most.”


TierraNueva in the Press

http://www.miamiherald.com/2012/09/16/3005892/tierra-nueva-fills-sweet-niche.html

http://www.poder360.com/article_detail.php?id_article=7031

http://www.keybiscaynemag.com/digital/KBM/9_13/files/1.html

http://blogs.miaminewtimes.com/shortorder/2013/06/morning_cup_of_coffee_or_thins.php

http://news.fiu.edu/2013/02/chocolate-loving-family-cooks-up-a-sweet-international-business/51212

http://launch.it/launch/tierra-nueva-fine-cocoa-a-hidden-treasure-in-the-magic-city-of-miami

http://www.thefitcook.net/4/post/2012/12/giorgio-rapicavoli-tierra-nueva.html


TIERRA NUEVA AWARDED THE 2013 SCAA PEOPLE’S CHOICE AWARD AND BEST PRODUCT IN SHOW. FIRST TIME IN HISTORY OF THE SCAA ONE COMPANY WINS BOTH AWARDS

Tierra Nueva, a local (Miami) chocolate and coffee bar factory, has been awarded SCAA People’s Choice award and Best Product in show.  The company specializes in private label production as well as company owned and manufactured premium chocolate and coffee thins.

Tierra Nueva’s team was extremely delighted with the news, President John Alexander said “We are honored and ecstatic to receive these awards ,  especially since it is the first time  that one company wins both awards in the history of the SCAA. Tierra Nueva was awarded the 2013 SCAA Best Product in Show and the 2013 People’s Choice award for their Coffee Thins.

Since launching in 2011 Tierra Nueva has made excellent strides. Based on a Global Patented new manufacturing technology platform, Tierra Nueva has been facing the usual challenges, of new comers to the market, with a fresh and flexible approach. This vision allowed them to create their new hot item Coffee Thins .The product has been received with high remarks, bringing buyers and experts to think about the need of creating a new product category in the market place:  Coffee products Ready To Eat (not drink) Coffee Thins is a bar made of   100% natural coffee combined with special ingredients delivering and amazing   true coffee experience with a creamy smooth feeling.  These sweet squares have the same bite and snap as a chocolate bar but with zero cocoa liquor (Cocoa Mass) .  It is considered the perfect treat for coffee lovers, for those moments when you do not have the time or proper equipment to take a cup of coffee.  Products like these are the ones that Tierra Nueva believes will separate them from other companies, in this extremely competitive space.

Tierra Nueva is a privately owned company with a 47,000 sq. ft. facility in Miami Gardens, Florida.  The factory has  a nominal production capability of 720 Metric Tons a month, which equates to about 8,640 Tons a year.  The company spawned from the expertise of three commercial groups: CTI Group, Coco Nueva and The Cruz Family.

CTI Group: Based in the US with over 20 years of experience in selling and distributing products in the American local market with an existing portfolio of top retailers.

Coco Nueva: Since 1982, the Hencorp Group of companies has provided financial services to a global client base. The Group operates futures and options in the commodities world, it’s coffee and sugar brokerage groups are recognized leaders in their markets.

The Cruz Family: Brazilian group with over 130 years of experience in coffee, cocoa and chocolate production (both products and manufacturing equipment).

SCAA: Specialty Coffee Association of America Established in 1982 by a small group of coffee professionals seeking a common forum to discuss issues and set quality standards for the specialty coffee trade, the SCAA is now the world’s largest coffee trade association with nearly 3,000 company members. SCAA members can rightfully be credited for much of the growth and success the specialty coffee industry has experienced over the past twenty-five years.


TIERRA NUEVA WINS YET ANOTHER AWARD! THE 2013 NCA (National Confectioners Association) CANDY AND SNACKS AWARD FOR MOST INNOVATIVE PRODUCT (NON-CHOCOLATE) IN CHICAGO

Tierra Nueva Fine Cocoa, LLC, is a local (Miami) chocolate and coffee bar factory, which has been awarded the 2013 Most Innovative Product in the Non-Chocolate category, at this year’s conference.  The company specializes in their Cruz brand chocolates as well as private label production.  They are most recognized for their unique patented coffee bar, Coffee Thins™.

“Tierra Nueva’s team was very delighted with the news”, President John Alexander said, “To win this year’s NCA Most Innovative Award is the icing to our cake. It is incredible, especially since it was voted on by some of the industries leading figures from some of the biggest companies in the industry.”

The initial tasting panel that voted for Tierra Nueva to be a nominee included a panel of buyers from top retail chains, food industry icons and trend experts. Some of the industry representatives from the nation’s leading retail and wholesale companies included: BP/ARCO Ampm, Dollar General, Eby-Brown Company, Garvey Candy & Nut, It’Sugar!, Meijer, Saatchi & Saatchi X, Sam’s Club,  The NPD Group, Walgreens, Wal-Mart. Criteria included Quality presentation/packaging, Taste, Innovation, go-to-market potential and value of product. Once the product was nominated, the attendees at the show were the ones to vote for the winner of each category.  Tierra Nueva took the prize for Most Innovative in the Non-Chocolate category.

Since launching in 2010, Tierra Nueva has made excellent strides in establishing themselves in the United States marketplace.   It has done so by utilizing a new Globally Patented manufacturing technology platform. While Tierra Nueva has faced the usual challenges of new-comers to the market, it has been successful in finding a niche with its fresh, flexible, and forward thinking approach to doing business. This vision allowed them to create its new hot item Coffee Thins™ .The product has been well received by both those in the confectionary industry as well as in the coffee industry, bringing both the buyers and experts to think about the need of creating a new product category in the market place:  Coffee products Ready To Eat (not drink). Tierra Nueva’s concept of merging two categories (confection and coffee) has given the market coffee in the form of a candy bar.  Coffee Thins™  is a bar made of   100% natural coffee combined with special ingredients, delivering an amazing   true coffee experience, with a creamy smooth experience.  These sweet squares have the same bite and snap as a chocolate bar, but with zero cocoa liquor (Cocoa Mass).  It is considered the perfect treat for coffee lovers, for those moments when you do not have the time or proper equipment to enjoy a cup of coffee.  Forward thinking products like these are the ones that Tierra Nueva believes will separate it from other companies in this extremely competitive market.

NCA: Founded in 1884 in Chicago by representatives of 69 confectionery-manufacturing firms, the National Confectioners Association (NCA) is one of the oldest, most respected trade associations in the world.

Over the years, the association has endeavored to provide the kind of vigorous leadership necessary for its members, which include domestic and international confectionery manufacturers and suppliers to the industry to meet the increasingly complex challenges and problems that have confronted the industry.


Rolling in the Stove at the Stage

Eating House’s Giorgio Rapicavoli and Tierra Nueva Fine Cocoa take over The Stage for a live cooking demo during its Closing Basel event on December 9th.

MIAMI – Eating House’s Giorgio Rapicavoli will delve into stashes of Tierra Nueva Fine Cocoa’s “Cruz Chocolates” and “Coffee Thins” to prepare original, chocolate-inspired dishes in a live cooking demonstration during The Stage’s Closing Basel event on December 9th.

At 7 p.m., Rapicavoli, executive chef and owner at Eating House who earlier this year became Miami’s first winner on Food Network’s “Chopped,” will take the stage with chef and partner Henry Hane (former executive sous chef at Sra. Martinez) to prepare their notoriously “fire” dishes using Tierra Nueva chocolate, which guests can sample while sipping chocolate-infused Caipirinha cocktails by Remy V.

“We’re really stoked to be working with Tierra Nueva at Eating House,” said Rapicavoli. “Between being locally made and its insane flavor, it makes for one of the best chocolates we’ve worked with in a while. The demo at The Stage is going to be a great lesson on how to use chocolate in new ways many haven’t thought of before.”

Tierra Nueva is based locally in Miami Gardens, and is the city’s leading chocolate producer as well as one of the industry’s most innovative chocolate manufacturing facilities – a self-proclaimed “Willy Wonka Chocolate Factory in Miami.” With dozens of chocolate varieties manufactured for private label retailers, Tierra Nueva also thrives on its scrumptious line of premium level Cruz Chocolates and its award-winning Coffee Thins, which features a blend of 100% natural coffee to create a coffee consuming experience unlike any other, sans chocolate.

After the cooking demonstration, the Brazilian Film Festival will screen several films for guests to enjoy, including the Oscar Nominated film, Wasteland and Cannes Winner, O Gigante do Papelão. During the films, guests can help themselves to complimentary coffee drinks brewed on site by a barista; Tierra Nueva will sweeten the deal and also provide Coffee Thins for viewers.

The Stage, located in the famed Miami Design District at 170 NE 38th Street, is a premier venue for live music, art and film. The high ceilings, comfortable indoor and outdoor seating, and art lined walls by some of South Florida’s best talent combine for a great space.

Event Details:

What:       The Stage’s Closing Basel Event with Live Cooking Demo by Giorgio Rapicavoli, Henry Hanes and Tierra Nueva Fine Cocoa

When:      Sunday, December 9th, at 7 p.m.

Where:    The Stage Miami, 170 Northeast 38th Street, Miami, FL 33137

RSVP:       21+ event, please RSVP to events@thestagemiami.com

*Media interested in learning more about the live cooking demonstration featuring Eating House’s Giorgio Rapicavoli and Henry Hane, and Tierra Nueva Fine Cocoa, please contact Luisana Suegart at luisanasuegart@gmail.com or at 786.223.6313.


TIERRA NUEVA AWARDED THIS YEARS CANDY INDUSTRY ECRM’S 2012 BUYERS CHOICE AWARD FOR BEST NON-CHOCOLATE CANDY

MIAMI, FL, October 10, 2012. Tierra Nueva, a local (Miami) chocolate factory, has been awarded ECRM’s 2012 Buyers Choice Award for Best Non-chocolate Candy.  The company specializes in private label production as well as company owned and manufactured premium chocolate and coffee bars. Tierra Nueva’s President John Alexander said “We are so honored and ecstatic to receive this award especially since it has been awarded to us by our peers in this year’s show. This is huge for us because we went up against some of the industry’s giants such as Hershey’s and Nestle to name a few.”

Since launching in 2008 Tierra Nueva has made excellent strides.  Their new hot item Coffee Thin has been received with high remarks. Coffee Thin is a blend of 100% natural coffee with a creamy smooth feeling.  These sweet squares have the same bite and snap as a chocolate bar but with zero cocoa.  It is considered the perfect treat for coffee lovers.  Its products like these that Tierra Nueva believes will separate them in this extremely competitive space.

Tierra Nueva, is a privately owned company with a 42,000 sq ft facility in Miami Gardens.  The factory has the production capability of 720 million tons a month which equates to about 8,640 million tons a year.  The company spawned from the expertise of three commercial groups: CTI Group, Coco Nueva and The Cruz Family.

CTI Group: Based in the US and has over 20 years of experience selling products in local market with an existing portfolio of vendors top retailers.

Coco Nueva: Since 1982, the Hencorp Group of companies has provided financial services to a global client base. The Group operates futures and options in the coffee industry and it’s coffee and sugar brokerage groups are recognized leaders in their industries.

The Cruz Family: Brazilian group has over 130 years of experience in coffee, cocoa and chocolate production.

ERCM: Efficient Collaborative Retail Marketing (ECRM) was created in 1994 by Charlie Bowlus with the vision of streamlining the business process among retail buyers and their suppliers.