Beginning – Coffee and Cocoa.
In 1879, the Portuguese family Cruz founded a trading company named Cruz Sobrinhos in Brazil, to import and export products.
In 1941, another company was established, to trade cocoa beans produced in the Linhares cocoa region. The company was named A.G.Cruz and soon became one of the biggest exporters of cocoa beans from South America to the European and American markets.
In 1945 , A.G.Cruz expanded the cocoa beans business buying directly into the Bahia cocoa producing region, drastically increasing the company’s turnover & started buying cocoa farms in the Linhares cocoa region.
The Evolution: Chocolate
In 1975, A.G.Cruz started a partnership in a cocoa and chocolate processing factory named Chocolates Vitoria S.A.. and started to produce chocolate for the Brazilian market and export cocoa products to the US and European markets.
In 1984, the Company grew fast, reaching over US $100MM/year in sales, exporting cocoa and chocolate for large companies in US such as Hershey´s, M&M Mars, Wilbur Chocolate, Ambrosia Chocolate, etc…
In 1991, a new company SPALI – Sociedade Produtora de Alimentos Ltda was created after the split of the Chocolates Vitoria’s partnership. SPALI was set to produce special chocolates and sugar free, under the trade mark “DIATT.” The brand immediately became a leader in the diet segment in the Brazilian retail market, over major international and domestic brands like Kraft, Nestle and Garoto, position that it is still holding.
In 2003, the company successfully developed products to compete in the Industrial Brazilian chocolate and also Compound markets, increasing the market share and turnover of the factory.
Tierra Nueva Fine Cocoa brings a legacy of 130 years in Cocoa and Chocolate Expertise, what allowed us to re-invent the art of chocolate manufacturing, bringing back to the equation the actual art factor, innovated by complex science studies developed through the years, in a more environmentally friendly structure, combined with an accurate Quality Assurance management.
Tierra Nueva Fine Cocoa outstanding raw material researchers and product development specialists are focused and synchronized with the latest Environmental and Social related issues, in order to assure the development of our ingredient suppliers and formulas always respecting the Environment as a whole and be sure that the origin of the raw material is safe and human respectful, by doing that we believe we are maintaining a balance and building an Environmental Sustainable Company every day.